Sheffield, 11th March 2025 – Hero Household is excited to announce the nationwide launch of its newest product line in Sainsbury’s superstores across the UK. Designed to tackle common waste disposal issues, these bin bags are set to redefine the expectations of the bin bag consumer with their strength and reliability.
Inspired by customer feedback, the innovative bin bags have been developed to solve real-world problems. One customer shared how local foxes couldn’t break into the Hero bags, keeping their outdoor area clean and mess-free. Another review highlighted how seagulls were no longer able to peck through the bags, eliminating the usual chaos of scattered waste.
Building on these success stories, Hero have introduced two ground breaking products:
Hero 75L
Black Embossed Drawstring Bin Bags (12 Bags)
Hero 50L
White Embossed Drawstring Swing Bin Liners (12 Bags)
“These products are not just innovative but also incredibly practical, saving our customers from the hassle of cleaning up from bin bag splits, breakages and potential animal contact. By choosing our new bags, customers can enjoy a cleaner, more hygienic outdoor space with peace of mind.”
– Household Hero
Available in the household isle at 375 Sainsbury’s branches nationwide, the new bin bags will also be featured online at Sainsbury’s website, making them easily accessible for Hero Household customers.
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Foxes—and other animals like seagulls—have learned that bin bags often contain food, leading them to tear through and scatter waste in search of a meal.
