Latest Products Introduced First in Sainsbury's

Join the cause and be a hero for the future.

Our latest products available at Sainsbury’s are as a result of an initiative to introduce High Quality products to the UK market that help in Waste Management and Food Preservation. Through the use of recycled and recyclable materials, we aim to offer a better alternative for the consumer in terms of quality, innovation and ease of use while also taking a step further in helping to protect the environment.

Keep Britain Tidy is an independent charity with three goals – to eliminate litter, end waste and improve places.

Hero brand is proud to be associated with Keep Britain Tidy. It is our priority to help make our neighbourhoods, streets, beaches and parks clean and safe for everyone, including our pets.
Hero brand is proud to be associated with Keep Britain Tidy. We provide recyclable methods of food storage that help keep food fresh and to reduce food waste, saving you time and money that would otherwise be thrown away.
How else are we making a difference

We aim for our products to become a medium for building awareness and sustainably contributing to improving the environment. We work to support others that are taking action, and want to turn products that many see to be “The Baddie”, but are nonetheless essential, into a “Hero”. We are innovating our products to be friendlier to the environment whilst maintaining quality.

From Landfill

Understanding and developing relationships in the waste management business has allowed us to take a step further than others to extract plastic materials from landfill sites to be recycled into reusable raw materials.

We are extra proud of this achievement as landfill waste is very complicated and requires new technology to process and produce usable plastic.

Sorted Waste

We also recycle plastic from households and many other industries such as manufacturing, logistics, food and beverage, retail and many more.

Hero Household also offers our recycled plastic pellets for use in production of other products. Please contact us if you would like to join our mission in using recycled materials.

Plastic Pellets

Earth Force

There are many active groups out there who are dedicated to improving the environment and building awareness. It is our mission to support these groups with proceeds from the sales of our products. Pollution and environmental degradation is a Global problem that needs to be fixed together. We are eager to support those who are already actively involved in fixing and preventing this problem internationally. We need to accept it is “our” problem, not “their” problem.

View other associated projects
Product-2.jpg
Drawstring
Embossed
Ultra Strong

EMBOSSED DRAWSTRING

REFUSE SACKS

High quality refuse sacks made for your daily & heavy duty waste.

Features
  • Ultra Strong
  • Tear Defence
  • Puncture Resistance
  • Leak Proof
  • Easy Dispense Package

Uses
  • Households & Businesses

  • Waste Management

  • Celebrations
  • Gardens
  • DIY Projects
More info or buy this product

EMBOSSED DRAWSTRING

Kitchen Bin Liners

Designed to keep food waste contained with added scents to keep indoors pleasant. Good for food, heavy duty & daily waste.

Features
  • Ultra Strong
  • Scented

  • Tear Defence
  • Puncture Resistance
  • Leak Proof
  • Easy Dispense Package

Uses
  • Households & Businesses

  • Waste Management

  • Celebrations
  • Kitchens & Indoors
  • DIY Projects
More info or buy this product
Product-3.jpg
Drawstring
Embossed
Ultra Strong
Scented
Product-V2-4.png
Tie Top
Large
Strong

TIE TOP

REFUSE SACKS

Large refuse sacks developed for quality and volume. Great for daily waste management or heavy duty rubbish. Also perfect for protecting your belongings while in storage.

Features
  • Strong

  • Tear Defence
  • Puncture Resistance
  • Leak Proof
  • Easy Dispense Package

Uses
  • Households & Businesses

  • Waste Management

  • Celebrations
  • Outdoor

  • Cleaning Projects

More info or buy this product

POLYETHYLENE

CLING FILM

Recyclable cling film with added features to make usage easier and more efficient. A hassle free cutting system can help reduce waste, and save you time and money.

Features
  • Sliding Cutter Strip

  • Made from Recycled Resources

  • 60 + Metres

  • Quick Wrap

Uses
  • Households & Catering

  • Food Preservation

  • Birthday Parties

More info or buy this product
FiggsFilm-2@2-1024x881.jpg
Polyethylene
60.94 Metres
Keep Food Fresh

RESEALABLE

FOOD & FREEZER BAGS

Zip-Combined@2-1.jpg
MEDIUM20 Bags
SMALL20 Bags
Freezer Safe
Reusable

Recyclable Reusable Resealable food and freezer bags to keep food fresh and help reduce waste. Special duo package with two bag sizes in one for added convenience.

Features
  • Two Bag Sizes in One

  • Wite On Panel
  • Freezer Safe
  • Reusable
Uses
  • Households & Catering
  • Food Preservation
  • Pack Lunches

  • Picnics

More info or buy this product