Latest Products Introduced First in Sainsbury's
Join the cause and be a hero for the future.
Our latest products available at Sainsbury’s are as a result of an initiative to introduce High Quality products to the UK market that help in Waste Management and Food Preservation. Through the use of recycled and recyclable materials, we aim to offer a better alternative for the consumer in terms of quality, innovation and ease of use while also taking a step further in helping to protect the environment.
Keep Britain Tidy is an independent charity with three goals – to eliminate litter, end waste and improve places.
How else are we making a difference
We aim for our products to become a medium for building awareness and sustainably contributing to improving the environment. We work to support others that are taking action, and want to turn products that many see to be “The Baddie”, but are nonetheless essential, into a “Hero”. We are innovating our products to be friendlier to the environment whilst maintaining quality.
Understanding and developing relationships in the waste management business has allowed us to take a step further than others to extract plastic materials from landfill sites to be recycled into reusable raw materials.
We are extra proud of this achievement as landfill waste is very complicated and requires new technology to process and produce usable plastic.
We also recycle plastic from households and many other industries such as manufacturing, logistics, food and beverage, retail and many more.
Hero Household also offers our recycled plastic pellets for use in production of other products. Please contact us if you would like to join our mission in using recycled materials.
There are many active groups out there who are dedicated to improving the environment and building awareness. It is our mission to support these groups with proceeds from the sales of our products. Pollution and environmental degradation is a Global problem that needs to be fixed together. We are eager to support those who are already actively involved in fixing and preventing this problem internationally. We need to accept it is “our” problem, not “their” problem.